The obvious headline stat: Drake’s Views sold more copies on iTunes in its opening day in the US (575k) than Lemonade managed in a week (489k).īut that certainly doesn’t tell the full story of two key releases with significantly differing approaches. Where this gets particularly interesting is when we compare Views early performance breakdown to Beyonce’s latest album.īuzzAngle data gave Lemonade a week-one total of 656,484 album equivalents in the US market – made up of 489K album downloads, 908K song sales and 115.5M streams. (BuzzAngle uses a formula of 1,500 streams – or ten track purchases – to one album equivalent.)Īccording to the most recent figures, Views surpassed 740,000 album equivalent sales in the US in its first two days on sale (29/4 & 30/4), with another 80k sales in Canada. These numbers track slightly ahead of data from trusted market monitor BuzzAngle, which estimates that Views sold 582,289 album equivalents on Friday.ĥ74,604 sales within this number were ‘pure’ album downloads on iTunes, while an additional 48,188 song sales and 4.3m streams have been factored in. Views is selling for $13.99 in the US market on iTunes, meaning that it would have turned over around $8.4m worth of business on Friday alone.
The star just openly snubbed them for an exclusive Apple release – one rumoured to be part of a $19m agreement signed last summer.Īccording to label sources in the US, Views sold 600,000 on iTunes US alone in its opening 24 hours – and shifted around 630,000 album equivalents when streaming and song sales were folded in. That means approximately half of all Spotify’s active worldwide users are Drake listeners.
Last year, the Canadian rapper was Spotify‘s biggest artist – being listened to by 46m people on the platform across 2015. Significantly, fans can’t ‘un-bundle’ Views on iTunes, as they could with Beyonce’s Lemonade last week they only have the option to buy it as one package, with the exception of recent singles One Dance and Hotline Bling.ĭrake took a sizable risk with this approach.
In its first week, it’s available to stream on Apple Music and buy on iTunes, but not available anywhere else – including physical stores.
Views is now easily on course to smash through a million North American sales before the weekend.ĭrake and his team will have breathed a big sigh of relief at this news – early vindication for a digital strategy which was by no means a safe bet.Īside from its status as one of the most eagerly anticipated records of the year, Views (previously ‘Views From The 6’), is a complete Apple exclusive. Within another 24 hours, Drake’s Views had surpassed Lemonade’s entire week-one album download figure, with around 600,000 sales.
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